It was my first time to learn such an event existed from a friend (who had heard from her hairdresser), and without any questions in mind, I
knew I would have to go. This was Calgary's third annual poutine crawl, an initiative started from scratch by
Karen Richards, a word of mouth marketer and instructor from MRU. Through talking to Karen, I was impressed and fascinated by her story behind the crawl and the complications faced at start up. From having to “beg” restaurants to participate in 2011 to having all 65 tickets sold out in 3 minutes this year, Karen’s poutine crawl has grown into a very successful and popular local event. (Not going to lie, I was a bit stressed out from having to constantly refresh the page in hopes for new tickets to pop up.)
The concept of this year's poutine crawl involved two party machine buses, 6 restaurants and one afternoon, all for the price of $48. The restaurant participants included Brava Bistro, Teatro, downtownfood, Brasserie Kensington, AÑEJO Restaurant, and National Beer Hall on 17th.
